Media Release 11 August 2018
Family First NZ says that Naked Attraction has become a financial disaster for the state broadcaster TVNZ with the most recent episode only able to scrape up two advertisers in a one-hour show. The remaining adverts were promos for TVNZ programmes. We are also calling on TVNZ to stop screening any further episodes or series.
Companies which have already withdrawn their advertising (covering the current and the last series of the show) include:
New World – Electrolux – Lighting Direct – Carpet Court – Kitchen Things – Pak’n’Save – Warehouse Stationery – KFC – House Of Travel – Heineken – Proactiv.co.nz – Monteiths – Supercheap Autos – Auckland City Mission – Strepsils Plus – The Warehouse – Fonterra – Lotto – Emirates – Rebel Sport – Wondermins – Beds R Us – Lemsip – Finish – Haval Motors.
“TVNZ also owes an apology to the Auckland City Mission. Many Family First supporters were surprised to see the Auckland City Mission advertised during a programme during this series, and so were they! The Warehouse was also surprised to have an advert on last week’s episode. TVNZ seems to be getting desperate to fill the slots.”
“It is significant – but also hugely encouraging – that virtually every business has agreed with our concerns and has rushed to the defence of families – something that the BSA can’t or won’t do. We continue to call on a complete cleanout and restructuring of the Broadcasting Standards Authority which is currently failing families,” says Bob McCoskrie, National Director of Family First NZ.
“Naked Attraction is saturated with full-frontal nudity. The show degrades human relationships to animalistic instinct and promotes voyeurism and a porn culture which is harming our society. It is shocking that the state broadcaster is trying to outdo sites like PornHub and porn magazines.”
The BSA in their decision admitted that the programme went “a step further than where broadcasters have trodden before…” and that “Each programme was visually explicit to a level not in our experience seen on New Zealand free-to-air television before. Verbal discussions and descriptions were also explicit…” They admitted that “Some viewers may have found the more detailed descriptions of sexual preferences and activity by the participants unduly confronting.”
Family First will continue to monitor the advertising on the programme and will encourage families to boycott companies that continue associating with the programme.