Media Release 23 July 2018
Family First NZ says that even more businesses are removing their advertising from any association with Naked Attraction which is currently being screened on TV2 – a programme saturated with full front nudity and adult sexually-charged discussions throughout the episodes.
“Within a day of launching the #BoycottNakedAttraction campaign last week, seven businesses had removed their advertising, including Lighting Direct, KFC, Carpet Court, Warehouse Stationery, Foodstuffs (Pak’n Save & New World), Electrolux and Kitchen Things. Now advertisers from the most recent episode have joined the list, including House of Travel, Supercheap Autos, Monteiths, Heineken and the Auckland City Mission,” says Bob McCoskrie, National Director of Family First NZ.
“TVNZ also owes an apology to the Auckland City Mission. Many Family First supporters were surprised to see the Auckland City Mission on the list of businesses. So were they! They responded to our email sent yesterday, with the following message:
“The Auckland City Mission gets free advertising two times a year when we are raising fundraising appeals and this advertising is booked via our media agency. Because this advertising is free we are unaware of what programmes this filler advertising is within. So we had no awareness that the Mission’s advertisement would be played during an advertising break in ‘Naked Attraction’. Following your notification to us about this we are contacting our media agency and will get them to ensure with TVNZ that no further Mission adverts are played during this time. We are horrified to be made aware that it has. Please rest assured the Auckland City Mission would never place our advertisement during an objectionable programme such as ‘Naked Attraction’ and would have objected strongly if we were aware that it would be played during this time. We greatly appreciate you drawing our attention to this matter and hope you will update your supporters on how upset the Auckland City Mission is by this news.” (our emphasis added)
“It is significant is that many businesses are coming to the defence of families – something that the BSA can’t or won’t do.”
“Naked Attraction is saturated with full-frontal nudity. The show degrades human relationships to animalistic instinct and promotes voyeurism and a porn culture which is harming our society. It is shocking that the state broadcaster is trying to outdo sites like PornHub and porn magazines.”
The BSA in their decision admitted that the programme went “a step further than where broadcasters have trodden before…” and that “Each programme was visually explicit to a level not in our experience seen on New Zealand free-to-air television before. Verbal discussions and descriptions were also explicit…” They admitted that “Some viewers may have found the more detailed descriptions of sexual preferences and activity by the participants unduly confronting.”
During the last season in 2017, a number of advertisers asked for their advertising to be removed from the programme after being contacted by supporters of Family First, including The Warehouse, Fonterra, Lotto, Emirates and Rebel Sport.
Family First will continue to monitor the advertising on the programme and will encourage families to boycott companies that continue associating with the programme.