Media Release 23 March 2016
Family First NZ is welcoming the actions of customers of Wicked Campers who are now covering over offensive messaging with gaffer tape. According to the Rotorua Daily Post, a van load of Australian tourists in a Wicked Camper covered a slogan on their van with tape. They said the slogan was offensive and they did not want to be associated with it or allow children to see it either.
Source: Rotorua Daily Post
And family camp owners including Blue Lake Top 10 Holiday Park and Holden’s Bay Holiday Park are also targeting Wicked Campers which have offensive slogans. This follows on from similar actions at Kaiteriteri Beach Motor Camp which is banning all Wicked Campers – even those without offensive messaging – in an attempt to get Wicked Campers to clean up their act.
“Wicked Campers are guilty of giving New Zealand families the one-fingered wave. But families are now fighting back. It’s about protecting children and protecting families from highly offensive and harmful messaging. It’s also about businesses showing some social responsibility,” says Bob McCoskrie, National Director of Family First NZ.
Family First launched a campaign a month ago designed to pressure Wicked Campers in to removing offensive advertisements and messages. Families have made complaints to Queenstown, Invercargill, Taupo, Timaru, Christchurch, Matamata / Piako, and Thames local councils already, with further complaints to come. Family First has also contacted Disney, Coke, and Pepsi regarding images used by Wicked Campers that bring their brands into disrepute.
An independent survey of 1,000 NZ’ers in 2013 found that 72% of respondents supporting large public billboards being G-rated suitable for children to view. Strongest support came from women. Only 21% opposed.