Media Release 22 March 2016
Family First NZ is welcoming the actions of Kaiteriteri Beach Motor Camp which is banning all Wicked Campers – even those without offensive messaging – in an attempt to get Wicked Campers to clean up their act.
“Wicked Campers need to get the message that kiwi families are sick and tired of their offensive and sexualised messaging. The direct actions of family campsites and other tourism providers will quickly increase the pressure on this obnoxious company and their clientele. We would call on all campsites to exert the same pressure until the company makes the necessary changes,” says Bob McCoskrie, National Director of Family First NZ.
Family First launched a campaign a month ago designed to pressure Wicked Campers in to removing offensive advertisements and messages on their vehicles which have been labelled sexist, misogynist and racist. Families have made complaints to Queenstown, Invercargill, Taupo, Timaru, Christchurch, Matamata / Piako, and Thames local councils already, with further complaints to come. Family First has also contacted Disney, Coke, and Pepsi regarding images used by Wicked Campers that bring their brands into disrepute.
“It’s easy to change the television channel, but it’s not so easy to ‘turn off’ a billboard or a highly offensive Wicked Camper image driving in front of the family car.”
Family First is calling for any public billboards and advertising that is in the view of children and families to meet a G-rated classification. We’re calling for the government to review and tighten codes around billboards, outdoor advertising and television advertising, including pre-vetting of billboards and advertising seen by children to prevent the display of material that is sexually explicit, offensive and inappropriate for children and families.
An independent survey of 1,000 NZ’ers in 2013 found that 72% of respondents supporting large public billboards being G-rated suitable for children to view. Strongest support came from women. Only 21% opposed.