Habitual Fix in hot water over hemp oil

NZ Herald 22 March 2015
A popular fast food chain is in the gun after promising its hemp smoothies deliver a “potently healthy” hit.

Habitual Fix uses slogans such as, “Man, that’s some strong stuff”, “Just ask your dealer” and “Don’t panic, we also do munchies” to promote the smoothies – but it’s not the drug references that have landed the company in trouble.

Instore advertising claims the health benefits of hemp oil include increased energy and metabolism, improved cardiovascular health, better immunity, eased arthritis and lowered blood pressure.

The hemp oil is blended with cucumber, mint, yoghurt and apple juice to make the $7.50 smoothies, that are served in a plastic cup with a cannabis leaf on the front.

The Ministry for Primary Industries confirmed it was aware of the health claims and was investigating. Unsubstantiated health claims are prohibited on food in New Zealand.
http://www.nzherald.co.nz/lifestyle/news/article.cfm?c_id=6&objectid=11421118

Hemp smoothie maker pulls ‘healthy, druggy’ adverts
NZ Herald 29 March 2015
A popular salad and sandwich chain has been ordered to pull advertising for its top-selling hemp smoothie because it made it sound like the drink could get you high.

The Herald on Sunday revealed last weekend the advertising for Habitual Fix’s hemp smoothie included slogans such as “Man, that’s some strong stuff”, “Just ask your dealer,” and “Don’t panic, we also do munchies”.

The $7.50 smoothies are a blend of hemp oil, cucumber, mint, yoghurt and apple juice.

They were being served in a plastic cup with a cannabis leaf on the front.

This week, the Ministry of Primary Industry contacted the owners of Habitual Fix and ordered them to amend the advertising.
http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=11424713