Call for ban on alcohol advertising at sport events

NZ Herald 17 December 2014
The Government has been told to end alcohol sponsorship of sports clubs and ban any advertising of beer, wine and spirits during televised matches by a ministerial forum.

The forum, chaired by former rugby league coach and businessman Graham Lowe, concluded after a two-year inquiry that the total cost of alcohol-related harm in this country was “enough to justify further restrictions on alcohol advertising and sponsorship”.

The six-person panel was set up by former Justice Minister Judith Collins as part of alcohol law reforms in 2012.

In its report, the forum said it had found there was no single drinking culture in New Zealand and many people drank responsibly. It acknowledged that alcohol advertising and sponsorship was just one factor in influencing consumption of alcohol.

But it also recognised an association between exposure to alcohol promotions, an earlier age of initiation to drinking alcohol, and increased consumption.
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