Internet Mana told to remove ‘f*** you John Key’ ad

OneNews 15 August 2014
The Internet Mana Party has been asked to remove an advertisement which features a crowd chanting “f*** John Key” from YouTube.

Family First NZ complained to the Advertising Standards Authority about the party’s Join the Revolution ad, and the Authority has upheld the complaint.

The Internet Mana Party was advised about the decision on Wednesday, and was asked to take down the clip.

The video was still on YouTube this morning. If the clip is not removed the Authority will then ask YouTube to remove it.

Bob McCoskrie, national director of Family First, said the party had “dragged political debate to a new low level” with the ad.

“A political advertisement which simply denigrates another political leader in an offensive fashion doesn’t belong in any election campaign,” he says.

“Political parties should show social responsibility and observe taste and decency – especially as they seek to engage families in the political campaign.”

Internet Mana sanitises rally video after ASA ruling
3News 15 August 2014
Internet Mana has toned down its controversial political rally video in which a crowd of young people chant ‘F*** John Key”.

Christian lobby group Family First’s national director Bob McCoskrie complained to the Advertising Standards Authority (ASA) about the clip, filmed at the party’s Christchurch event last month.

The complaint said the video was “dragging political debate to a new low level”.

“This advertisement simply denigrates another political leader in an offensive fashion,” Mr McCoskrie says.

The authority upheld the complaint, saying the personal nature of the video was a “significant issue” for the Complaints Board.

“The Complaints Board agreed that political parties as organisations should be prepared for robust expression of opinion from all voters which may take a range of forms. However, the Complaints Board unanimously agreed the use of a strong expletive with the name of the leader of a political party, packaged into an advertisement calling for a change in Government, was likely to offend against generally prevailing community standards,” the decision reads.

It says the video went “beyond what was acceptable”.

Video footage