Family Group Lays Complaint Over Internet/Mana Ad

Media Release 7 August 2014
Family First NZ has laid an official complaint with the Advertising Standards Authority over the Internet Mana party’s ‘Join the Revolution’ advert on YouTube which includes a crowd chanting “f*** John Key”.

“Internet Mana is dragging political debate to a new low level. We really are in trouble as a country when a political advertisement is deemed appropriate when it simply denigrates another political leader in an offensive fashion,” says Bob McCoskrie, National Director of Family First NZ.

“Political parties should show social responsibility and observe taste and decency – especially as they seek to engage families in the political campaign.”

“New Zealanders want robust and respectful debate of the issues – not personal offensive attacks,” says Mr McCoskrie.

“Advertising standards also says that ‘advertisements should not portray people in a manner which is reasonably likely to cause serious or widespread hostility, contempt, abuse or ridicule’ and ‘should not contain anything which in the light of generally prevailing community standards is likely to cause serious or widespread offence.’

“The party’s advertisement is not advocacy. It is personal denigration, and Internet Mana needs to find a better advertising agency.”
ENDS