NZ Herald 2 March 2014
Parenting experts are alarmed at a new study that shows two thirds of Kiwi infants are watching up to three hours of television a day.
The findings of the Growing up in New Zealand survey of 7,000 New Zealand families are in stark contrast to recommendations from child health experts such as the American Academy of Pediatrics, which recommends no screen time for babies under two.
Data from the Growing up in New Zealand project found:
• Almost 64 per cent watched television, DVDs or videos at home for one to three hours a day.
• Nearly 9 per cent tuned in daily for more than three hours.
• 81 per cent were exposed to TV in the home, including adult programmes, for extended periods.
The American Academy of Pediatrics says a child’s brain develops rapidly in the first years, and children learn best by interacting with people, not screens.