OneNews 11 November 2013
An Auckland bus company has asked its advertising agency to remove a racy Lady Gaga billboard from the back of its buses, Family First NZ says.
Family First NZ said it has received notification from the Howick and Eastern Bus Company that they have asked their advertising agency to remove a billboard advertising the popstar’s latest album from the back of its buses.
“We’re stoked that Howick and Eastern Bus Company have responded to the concerns of families and have shown social responsibility,” Bob McCoskrie, National Director of Family First NZ, said.
He said it was important for families to speak up against the sexualisation of women and girls in the industry.
“Unfortunately the advertising industry cannot be relied upon to self-regulate, and the Advertising Standards Authority reviews objectionable adverts so long after the ad have been displayed that the damage is already done.”