Lady Gaga bus ad causes a stir

3News 13 November 2013
An advertising company is denying it removed an advertisement featuring pop star Lady Gaga from the back of Auckland buses as a result of complaints from Family First.

iSite Media says the Universal Music billboard, featuring a sculpture of a partly naked Lady Gaga with her hands over her breasts, was due to be replaced soon anyway.

“The reality is that the ad was due to finish at the end of  the week,” says iSite Media chief executive Wayne Chapman.

Conservative lobby group Family First made a complaint to the Advertising Standards Authority (ASA) last week about the “provocative”  billboard on a Howick and Eastern bus, saying it is “unacceptable to display an  example of raunch culture” on a bus often used by school children.

“The image simply objectifies women as sex objects and is part of the agenda of a pornified music world,” says Bob McCoskrie, National Director of Family First NZ. “Advertisers and the ASA should be doing everything  they can to reject this.”

Both iSite and Universal responded in writing to the  complaints from Family First, but Mr Chapman says they felt they were “on fairly safe grounds”.

“The ad is Lady Gaga’s newest album cover, and it is a sculpture of her not an actual depiction”.

He says the album advertisement was simultaneously released  in 18 cities in the world.