Alcohol industry grooming children to drink – AMA
Courier Mail (Aust) 19 Sep 2012
The alcohol industry is grooming children to drink by marketing booze-flavoured chips, chocolates, lip gloss and biscuits. The nation’s peak medical organisation, the Australian Medical Association, wants new laws to restrict alcohol advertising aimed at young people after exposing the shocking tactics. A 60 page report by the AMA, obtained by News Limited, uncovers how the alcohol industry is using online games that feature alcohol brands, secret parties with online invitations and Facebook to market alcohol to young people.
The report is to be released at a conference in Canberra on Wednesday amid a continuing national debate about alcohol and violence spearheaded by News Ltd’s Real Heroes Walk Away campaign. The AMA report says alcohol-sponsored mobile phone apps that provide cocktail recipes, conversation topics or use geolocation technology to recommend nearby bars and clubs are aimed at the young.
The industry has also encouraged children to develop a taste for alcohol by marketing Tim Tams flavoured with Tia Maria, chocolates flavoured with Malibu, vodka flavoured lip gloss and fudge and potato chips flavoured with Jim Beam whisky, the report says.