NZ Herald 14 Feb 2012
Three out of four New Zealanders feel mothers should breastfeed their babies if they can, but more than half also think there is too much pressure to do so.
A UMR Research poll of 750 adult New Zealanders found overwhelming support for breastfeeding. More than 70 per cent backed the method, and 80 per cent were comfortable with mothers breastfeeding in public.
But even respondents who favoured breastfeeding felt the pressure placed on parents was too heavy. The report’s authors said: “It seems likely therefore that this reaction is not to the breastfeeding message as such, but to the way it is being delivered.”