Parents shocked at Hell Pizza syringe promo

Dominion Post 30 January 2012
A Wellington couple saw red when their nine-year-old son came home clutching a pen in the shape of a bloody syringe. Joel Crampton was given the Hell Pizza pen as a prize at Upper Hutt’s H2O Xtream pool. On the side was written “Hell, creating addicts since 1996”. The pen, complete with a plunger and fake blood, was appalling, Joel’s mum Mary Crampton said. “It’s a shocker of a prize. It looks like it’s full of blood. I was completely shocked. They must think drug taking is cool.” Joel’s father, Dave Crampton, said he was surprised the syringe-shaped pen was given out to a child….Hell Pizza director Callum Davies said the pens were not supposed to be given out to children. “I would like to know how it happened.” The company has courted public controversy on numerous occasions, including an incident in 2006 when condoms mailed out to promote its Lust meat pizza attracted a record 685 complaints.
http://www.stuff.co.nz/business/6332782/Parents-shocked-at-Hell-Pizza-syringe-promo