Telecom cancels no-sex campaign

Newstalk ZB 18/08/2011

Telecom has cancelled their Abstinence for the All Blacks campaign in the wake of a huge outcry. The news is being welcomed by groups like Family First. Director Bob McCoskrie says campaign was always destined to fail because it was corny and because it wasn’t family friendly. He says the All Blacks fan club is made up of children and families and any campaign needs to appeal to families and people of all ages.