Music videos need age rating says review

BBC News 3 June 2011

Music videos should have age ratings to protect children from sexual images and lyrics, an inquiry is to say. The review – into the sexualisation and commercialisation of childhood – was commissioned by the Prime Minister David Cameron and is due out on Monday. It was carried out by Reg Bailey, the head of the Mothers’ Union, who says parents are unhappy about “an increasingly sexualised culture”. There has been recent controversy about music videos by Rihanna and Lady Gaga. Mr Bailey is expected to recommend that the retail, advertising and video industries be given 18 months to clean up their acts voluntarily, or face tougher government regulation. Broadcasters would be expected to pay heed to the age rating when deciding when to broadcast music videos.