Broadcasting guidelines for children revised

NZ Herald Mar 24, 2011
Broadcasters have agreed to new voluntary restrictions on advertising to children but the Greens say there is still too much. ThinkTV, a group representing the major free-to-air television broadcasters, has updated its restrictions on when ads can be screened and included restrictions on advertising foods targeted at children. Health Minister Tony Ryall and Broadcasting Minister Jonathan Coleman welcomed the revised Getting it Right For Children booklet. “The total restricted and advertising-free zones per week across the three major free-to-air broadcasters will double to 101 hours and 30 minutes a week since the classification system was introduced in 2008,” Dr Coleman said.