NZ Herald Business Sep 17, 2010
Pressure is building on television networks to reduce the amount of sleaze in early prime time. The Broadcasting Standards Authority is expected to announce a decision next week that will set the new tone. There is particular concern about sexual content on early-evening TV.
BSA chief executive Dominic Sheehan said he was aware of concerns and had spoken to two community groups. He will be suggesting that the BSA board commission more research into the issue of how sexuality is presented, including the effect on early prime time – up to the 8.30pm cut-off for adult viewing. He had met the groups – one of which is Family First – and they had raised convincing arguments that the BSA needed to develop its research. There had been issues about the portrayal of sex in the news and in promotions. Sheehan stressed that the BSA acted only on complaints. It cannot act proactively or make subjective decisions.