NZ Herald May 20, 2010
The first television advert for abortion services in the UK is to be aired next week, prompting anger from anti-abortion groups. The advert asks “Are you late?” referring to a woman who has missed her period and directs women facing an unplanned pregnancy to Marie Stopes International’s 24-hour helpline, which is paying for the slot. It will be aired for the first time at 10.10pm on Monday on during The Million Pound Drop, a gameshow hosted by Davina McCall. It will be repeated “around 25 times” until the end of June. Marie Stopes International said the commercial would “confront the taboo” around abortion. It added it was “sensitive and tasteful” and will not actually mention abortion.
However a spokesman for the Society for the Protection of the Unborn Child (Spuc) said they would try to stop the broadcast: “Marie Stopes may claim to be a non-profit organisation, but they have a financial interest in drumming up demand for abortion. We are taking advice regarding the legality of the scheduled advertisement.” The UK’s Advertising Standards Authority (ASA) said non-commercial providers of post-conception advice had long been permitted to advertise on television.