Herald Sun (Aust) March 17, 2010
THE professional body for Australia’s psychiatrists says the self-regulation of advertising and other media industries has failed to protect children from an onslaught of sexualised content. Today’s generation of kids faced the “widespread use of sexual images to sell anything from margarine to fashion”, Professor Newman, the president of The Royal Australian and New Zealand College of Psychiatrists, said.
She said risque images were now an “inescapable” part of a child’s environment and pointed to billboard and TV advertising, magazines and music videos and even the posters in department stores. Prof Newman is calling for a new regime of restrictions to protect children from both targeted and inadvertent exposure to sexualised media content.