Sunday Star Times 28/02/2010
Think your teenage daughter dresses too provocatively and shouldn’t be allowed out of the house until she is 32? You’re not alone. Across the country thousands of parents are tearing their hair out over whether they should let their teenage girls out in public in bum-hugging shorts and skimpy tank-tops that show off their newly formed cleavage. So where do you draw the line? When do you put your foot down and order your wayward teen back to her room till she learns to dress properly?
…In recent years there has been a string of reports about parents concerned about provocative clothing targeted at teens and younger children. Early in 2008, the clothing store Jay Jays marketed T-shirts with suggestive slogans across the chest and pictures of cartoon-style characters including “Miss Bitch” and “Mr Well-Hung”. Socially conservative lobby group Family First New Zealand took issue with the T-shirts which they felt were exposing young children to adult concepts too young. The issue isn’t constrained to New Zealand – in the US, Abercrombie and Fitch has come fire for introducing a range of g-string underwear for girls as young as seven, carrying slogans such as “eye candy” and “wink wink”.