Offensive baby clothes off shelves

Otago Daily Times 26 Aug 2009

Clothing retailer Cotton On has withdrawn a line of controversial baby clothes after public outcry, several protest groups say. The Cotton On T-shirts and suits, which featured slogans including “i’m a tits man”, “the condom broke” and “they shake me”, went on sale in New Zealand last month. Last week the T-shirts were removed from Australian shelves and the company said it “recognised that certain references are not appropriate, and will sincerely endeavour to not cross these lines again”.

Lobby groups including Family First New Zealand , the National Council of Women (NCWNZ), Vision Network, and Child Alert NZ (ECPAT) called for a boycott of the company and today reported that the line had been withdrawn from New Zealand shelves. Family First national director Bob McCoskrie said Cotton On had emailed his group saying production would be stopped on the line and that existing items would be withdrawn. “The Cotton On Group is an organisation that respects family, social and moral values and as a result would like to announce that the issue has been taken seriously and in agreeance, willingly extends an apology to those who have been affected by the slogans,” the company said.