DB Breweries’ porn billboard sparks protest

NZ Herald Mar 13, 2009

A billboard asking “Would you rather watch porn with your Mum or your sister?”, has sparked calls for stricter controls on outdoor advertising. The billboard in Hamilton’s CBD advertises a pre-mixed drink made by DB Breweries. Advocacy group Voice Waikato has put up a sign in response saying “This is offensive – porn hurts women and children.” The controversial billboard sparked furious debate on talk-back radio this morning.

Family First NZ today backed Voice Waikato, saying the billboard glorified pornography and could be seen by children and families. “It is offensive to many, and ignores the harm that pornography is doing in our community and the contribution it makes to family breakdown, addiction, aggressive sexual behaviour, sex role stereotyping, and viewing people simply as sexual objects,” national director Bob McCroskie said. He said the billboard’s publication showed advertisers were ignoring the Advertising Standards Authority (ASA), a watchdog that he said was viewed as “a toothless wonder.”

Family First has called for a committee to be established to pre-approve billboards. Mr McCroskie said the committee should include specialists to advocate for the protection of children and families from offensive billboards. “Families are sick to death of being confronted with offensive material as they drive along motorways and through city streets.”
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