The Age (Australia) March 6, 2009
A GROUP of experts has called for alcohol advertising to be banned on television, particularly during sport, after research showed it encouraged young people to drink. The Alcohol Policy Coalition — a group of health agencies including the Australian Drug Foundation and the Cancer Council of Victoria — has also demanded tougher rules for sponsorship of sporting events and teams in Australia.
A US study published in the journal Archives of Pediatrics & Adolescent Medicine tracked the behaviour of more than 6000 youths over several years and concluded those with alcohol-branded merchandise, such as T-shirts and hats, were up to twice as likely to engage in risky drinking during their teens.
A separate study published in the journal Alcohol and Alcoholism this week found that people aged 18 to 29 who watched films and advertisements in which alcohol drinking featured prominently reached for a drink immediately if it was available to them.