Children’s beach days more memorable than latest toys

Telegraph (UK) 10 July 2008

Children are more likely to remember a sunny day at the seaside than playing with the lastest must have gadget, according to a new study. Simple trips with family and friends are most likely to provide lasting memories, according to a survey which asked adults to look back on their younger days. “Time spent with family, building sandcastles and ‘playing out’ resonate with us more than solitary experiences,” said Dr Cliff Arnall, who carried out the study for The Children’s Society. “Children today are more likely to remember camping or fishing trips over completing a computer game or being given the latest must have premium priced toy.”

The charity has asked 6,429 adults and a host of celebrities, including Debra Stephenson, Sophie Ellis-Bextor and Sir Terry Wogan, for their most treasured moments.