Parents would back ban on food ads aimed at kids

NZ Herald February 18, 2008

Parents want TV ads that promote unhealthy food and drink to children banned, according to a survey commissioned by a heavyweight health group. The poll, on behalf of the Chronic Disease Prevention Peak Group, found that 82 per cent of 401 parents and grandparents agreed or strongly agreed that advertising unhealthy products “using ads appealing to children” should be stopped. But there is less support for a blanket ban on all television advertising of food and drink products to children. Only 49 per cent wanted a ban on all products, healthy or not, during children’s viewing hours.

Diabetes New Zealand, the National Heart Foundation, Cancer Society, Stroke Foundation and Te Hotu Manawa Maori are all members of the group. Peak spokesman Professor Norman Sharpe said that a third of those aged 5 to 14 were overweight or obese and advertisers were experts at targeting children.