The Press 17 January 2008
A family group has called on parents to boycott shops that stock a line of T-shirts, carrying sexually suggestive slogans, for children as young as 10. Family First New Zealand is also calling for a national debate on the “sexualisation” of children and teenagers. Retailer Jay Jays is selling the Little Losers line of T-shirts, emblazoned with slogans such as Miss Bitch, Mr Well-Hung and Miss Floozy. They are made by Florida company David and Goliath, and the line also includes Miss Wasted, Mr Pimp and Mr Drunk.
Family First national director Bob McCoskrie said the T-shirts sent a terrible message to impressionable adolescents. “It is time the business community, which includes retailers, advertisers and the media, demonstrated social leadership in this area,” he said. “The sexualisation of our teenagers and young children is a serious issue, and these shirts are just one example of many where profits are being put before the safety and well-being of our children and families,” he said. “We need to let children be children. We should not be subjecting them to adult concepts, experiences or identity before they are mature enough to cope with them.” Jay Jays stood by its decision to sell the Little Losers range.