TV ads stress children

The Press 2 Jan 07
Children are getting stressed and depressed by marketing that grooms them for a lifetime of consumerism, new research says. The study says marketing and commercialisation is putting pressure on children to keep up with images of how they should look and what they should own.New Zealand psychologists say the report, by British-based social issues think-tank Compass, backs research that shows overexposure to television can cause problems for children. Compass researcher Zoe Williams said the impact of commercialisation on children should not be ignored. “Bombarded with images of how they should look and what they should own, children struggle to keep up, suffering from stress, anxiety, increasingly lower satisfaction with themselves and their lives, and poorer relationships with others,” she said. “Girls are being sold lacy underwear even before they reach their teenage years.”

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