Hell Pizza splits with advertiser

NZPA 7 September 2007
The relationship between Hell Pizza and its advertising agency has turned to hell and campaigners against the company’s outrageous advertising are rejoicing. The company has split from its advertising agency Cinderella, The New Zealand Herald reported. Cinderella’s owner Matt Blomfield has notified Hell Pizza master franchise owner Tasman Pacific Foods (TPF) that he has no confidence in new conservative marketing and wants to sell 10 franchises he owns personally.Lobby group Family First, which has been boycotting the company because of what it says is its offensive advertising, said it welcomed Hell Pizza back into the kitchen where it belonged, and out of the bedroom where it didn’t. The list of transgressions of taste and family values Hell Pizza stands accused of include a condom letterbox campaign for its “Lust” pizza, references to Hitler on a billboard and objectionable content in its Hell-o magazine. The condom campaign was the most complained about ad in Advertising Standards Authority history and aroused nearly 10 times more complaints than any other last year.