Media-proof your kids

Times OnLine 11 Aug 2007
In an extract from her book, education consultant Sue Palmer explains how to make children immune to the marketing men.
In the past, marketing to children was a relatively low-budget affair, mostly concerned with toys and sweets. In the past decade or so, as electronic equipment has swelled, and especially as televisions and computers have moved into children’s bedrooms, it has become a multimillion-pound business. Children are now targeted not only through TV ads, but via internet pop-ups and e-mail as well as through product placements in programmes and on websites. The electronic media allow plenty of opportunities for the two great learning devices: imitation and repetition.