Food ads to be limited on children’s TV

The Dominion Post 4 May 2007
Free to air television broadcasters will restrict food companies from advertising unhealthy foods during children’s programming to stave off Government regulation.
Companies will not be able to advertise products during specified times unless they gain a new children’s food rating in a bid to tackle child obesity.It will not mean a blanket ban on sugary soft drinks or junk foods high in fat or salt, but the Government is reserving the right to regulate television channels if it sees no improvements. The move is part of an accord announced yesterday between the Government and the Television Broadcasters’ Council – representing Television New Zealand (TV One and TV2) and CanWest TVWorks (TV3 and C4). The agreement aims to help parents and children recognise healthy foods and reduce bulging waistlines.

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