Hell’s condom promo sparks most complaints ever

NZ Herald 14 Nov 06
A promotion for a pizza company that saw about 170,000 condoms dropped in New Zealand letterboxes has now become the country’s most complained-about advertising campaign. The Advertising Standards Authority (ASA) has received more than 600 complaints over the Hell Pizza company’s advert for their Lust pizza. The number of complains is more than the previous most-complained-about advertisement when 500 people told the ASA a 1997 Open Polytechnic advert denigrated line-dancing.