Hell roasted for condom stunt

Dominion Post 30 Nov 06
It was an advertising campaign that was just too much of a sin for hundreds of people. Now the Advertising Standards Authority has agreed Hell Pizza’s ‘Lust meat-lovers’ pizza promotion breached the advertising code of ethics.The authority received hundreds of complaints after 170,000 condoms in sealed foil and cardboard wallets were delivered to letterboxes in the advertising campaign. In a decision released yesterday, the authority’s board upheld the complaints. Members unanimously agreed the promotion breached basic principle 4 of the code, which requires advertisements to be prepared with a sense of social responsibility. The majority also agreed it breached rules about decency and offensiveness.Bob McCoskrie, national director of Christian lobby group Family First, which led a campaign against the advertisement, called the authority’s decision “a victory for the protection of families from grubby advertising by companies like Hell Pizza”.