Calling a child ‘naughty’ can traumatise them, say experts 16 Oct 06
Parents should not call their youngsters ‘naughty’ because it damages their self-confidence, a childcare expert controversially claimed. Annette Mountford, chief executive of the parenting organisation, Family Links, said that children’s self-esteem is run down by such branding, even if they are behaving badly.Parents must not shout at their youngsters and should only call their behaviour naughty, rather than saying they are naughty themselves.

UK Telegraph Beware of super-nanny’s ‘naughty’ step treatment, parents are warned;jsessionid=KKEPE43EQILE1QFIQMFSFFWAVCBQ0IV0?xml=/news/2006/10/17/nstep17.xml